MONAT Expands Global Operations in a major move to strengthen its international presence. The announcement came during MONATions 2025, the company’s Global Convention held at Resorts World Las Vegas from August 21–24, where more than 4,000 attendees witnessed this milestone.
This expansion reflects MONAT’s strategy to grow across Europe and Latin America, bringing its award-winning beauty and wellness products to even more people worldwide.
Starting October 1, 2025, MONAT will launch in Austria, followed by Italy in early 2026.
Simultaneously, MONAT will make its official entry into Latin America with operations beginning in Mexico on October 1, 2025.
Building further on this growth, Dominican Republic, Costa Rica, and Panama are set to launch in early 2026.
Ray Urdaneta, Co-Founder and CEO of MONAT Global, shared the vision behind this move:
“This expansion marks an extraordinary moment in MONAT’s journey. From Europe to Latin America, demand for high-performance, naturally based beauty products continues to grow. We are proud to bring MONAT’s award-winning products and unparalleled community to new markets, empowering more people to live beautiful lives.”
With more than a decade of consistent momentum, MONAT has become the world’s #1 direct seller of premium haircare. The company is known for:
Science-backed innovation
Naturally based formulations
A culture built on purpose and impact
This global expansion reinforces MONAT’s mission to redefine beauty while creating meaningful opportunities for entrepreneurs everywhere.
With this milestone, MONAT Expands Global Operations to 18 countries worldwide. This growth strengthens the company’s unmatched global community of entrepreneurs and customers.
Founded in 2014 and headquartered in Miami, Florida, MONAT Global is a leading social selling brand offering naturally based, science-backed haircare, skincare, and wellness products. Its independent Market Partners represent the brand across multiple international markets, and MONAT continues to expand with integrity, innovation, and impact at its core.
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