How Nerium Became Neora is a remarkable story of growth, innovation, and rebranding. Originally launched in 2011 with just one age-defying night cream, the company quickly became a skincare sensation. Founded by direct sales veteran Jeff Olson, the brand gained massive traction, even topping the Inc. 500 list of Fastest Growing Companies.
But this was only the beginning of a broader vision.
Nerium’s original success stemmed from its use of Nerium oleander extract—a unique botanical that powered its flagship product. However, as the company expanded globally and diversified its offerings into wellness, fitness, and anti-aging, the original name no longer reflected its full identity.
Realizing the need for a name that captured their growing mission, the company rebranded in 2019 as Neora—a blend of “neo” (new) and “ora” (light).
“Our mission has always been to improve lives and be a light to those we serve,” said Co-Founder and President Amber Olson Rourke. “The rebrand gave us the space to align our identity with our values.”
Despite the name change, Neora maintained its core foundation:
Same leadership and founding team
Unchanged mission and values
Stronger focus on innovation and customer transformation
Neora’s newest innovation, the Neo-FILLER Lift + Fill Corrective Elixir, is a non-invasive solution that rivals traditional cosmetic fillers. After five months of inventory sold out in just five days, the product’s return continues to drive excitement and redefine anti-aging expectations.
Today, Neora is recognized as a powerhouse in the wellness and beauty space. Its science-driven products and social selling model have built a loyal customer base across North America, Latin America, and Asia-Pacific.
This isn’t just a name change. It’s a global movement toward helping people feel better, look better, and build a better life.
Neora is a leading social selling company offering holistic wellness and beauty solutions backed by science and innovation. Founded in 2011, it has grown to become a trusted name in over a dozen countries. Learn more at neora.com.
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