The Nu Skin Tru Face has been reimagined with a powerful blend of premium skincare performance and sustainable packaging innovation, setting a new benchmark for clean, conscious beauty.
Is Nu Skin Enterprises (NYSE: NUS), a global leader in beauty and wellness, has officially relaunched its ageLOC® Tru Face® line, combining its trusted firming and contouring formulas with new, planet-friendly packaging.
The redesign introduces refillable systems and packaging made from recycled materials, aligning with Nu Skin’s commitment to reducing environmental impact and promoting sustainable living.
This sustainable upgrade is part of Nu Skin’s broader goals for reducing its environmental footprint. By the end of 2025, the company expects that—based on global sales projections—the new Tru Face refill systems will:
Save 515,000 pounds (257.5 tons) of glass and plastic
Eliminate 572 tons of carbon emissions annually
These changes reflect Nu Skin’s dedication to circular economy principles and conscious consumerism.
“Our relaunch of Tru Face reflects Nu Skin’s deep commitment to both scientific innovation and environmental stewardship,” said Ryan Napierski, Nu Skin CEO.
“We’re proud to deliver effective, clinically backed skincare while enabling customers to make more sustainable choices.”
Beyond sustainability, the Nu Skin Tru Face collection remains focused on delivering visible skincare results—firming, smoothing, and contouring. The new design supports a luxury experience with an eco-conscious edge, making it both high-performance and planet-friendly.
Key features include:
Refillable components
Recycled packaging materials
Minimalist blue-toned aesthetics for a clean, modern shelf presence
The refreshed Nu Skin Tru Face products are now available on NuSkin.com. Packaging updates will continue to roll out in the coming months, offering customers a more sustainable beauty journey.
IF Nu Skin Enterprises Inc. (NYSE: NUS) includes both Nu Skin and Rhyz Inc.
Nu Skin is an integrated beauty and wellness brand operating in nearly 50 markets worldwide, backed by 40 years of scientific research.
Its product lines include Nu Skin® personal care, Pharmanex® nutrition, and the ageLOC® anti-aging system.
Rhyz Inc., formed in 2018, is an innovation-focused ecosystem spanning beauty, tech, and lifestyle categories.
Learn more by visiting our website
There are no reviews yet. Be the first one to write one.
